Google Analytics mastery


  • Gain a deeper understanding of your customers so you can increase your sales and conversions
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Enhance your marketing credentials by earning your Google Analytics Certification

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Complex subjects made easy - Love all of Jeffs courses. He’s good at explaining things and you need someone like that for a complex subject such as analytics. Would highly recommend it.


Data Driven has trained digital marketers in over 1,000 organizations, including:

Here's What You'll Find Inside

Google Analytics Mastery...

A step-by-step guide to implementing the right website tracking plan for your business or clients

Checklists and frameworks to help track and measure your marketing results

An over the shoulder perspective of how to set up and use Google Analytics

A system for making sense of your data and acting on the information you collect

 13 Modules | 77 Lessons | 7 Exclusive Resources | 6 Hours of Content

Section 1

Beginner Google Analytics

  • Web Analytics Technology
  • Web Analytics Glossary
  • Setting Expectations with Google Analytics
  • Google Analytics Fundamentals
  • What can you do with Google Analytics?
  • Your Google Analytics Account
  • Navigating the Google Analytics Interface
  • Learning from the Audience Reports
  • Getting Comfortable with Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • The Admin Section of Google Analytics

Section 2

Intermediate Google Analytics

  • Analytics vs. Reporting
  • Getting Clean Data
  • Advanced Segments
  • Understanding Your Users
  • Google Ads and Campaign Reports
  • SEO Reports
  • Social Media Reports
  • Content Engagement
  • Tracking Conversions Through Goals and Ecommerce
  • Sharing Google Analytics with Your Organization

Section 3

Advanced Google Analytics

  • Device vs User Centered Analytics
  • How Data Collection Works
  • Google Analytics Tracking Code
  • Account Administration
  • Custom Dimensions and Metrics
  • Advanced Content Measurement
  • Advanced Conversion Reports
  • Getting Your Data Into Google Analytics
  • Extracting Data
  • Passing the Google Analytics Certification Exam

Section 4

Advanced Reporting Techniques

  • Google Analytics SEO Dashboard
  • Google Analytics SEO Dashboard in Google Data Studio
  • Custom Reports for E-commerce
  • How to Create Custom Reports Using the Google Analytics API
  • Competitive Analysis and Budgeting

Section 5

Google Analytics Consulting

  • How to get started as a Web Analytics Consultant
  • How to Become a Google Analytics Freelancer

Section 6

Google Tag Manager Tutorial

  • Do You Need Tag Management?
  • How GTM Works
  • Tag Migration
  • The Value Proposition of GTM
  • Four Beginner GTM Mistakes to Avoid

Section 7

GDPR And Google Analytics

  • How to Prepare Your Google Analytics Account for GDPR
  • Data Retention Settings and Advanced Segments
  • Do You Need Cookie Consent?
  • IP Addresses and Personal Data in GA
  • Google Analytics Spring Cleaning
  • Cookie Consent Banners
  • What is the role of IP tracking in Google Analytics?

Get Lifetime Access to Google Analytics mastery for $97 (Save over $400)

Turn your analytics into answers that increase your traffic, sales, and conversions.

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Very thorough course. I was already Certified when I took the course, but these is so much more to get from Jeff’s videos and insights. And his availability on the Forums is a real benefit. Google Analytics is always moving, it is good to have access to Jeff in near real-time for specific discussions.


About The Instructor

Jeff Sauer

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I was one of the first people to beta test Google Analytics in 2005, and have maintained a love for the product ever since.

 As a Google Analytics Certified Partner, I helped manage thousands of Google Analytics accounts and provide insights to organizations of all sizes. I am also a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

"My mission is to make learning digital marketing easy and fun for you!"

Google Analytics mastery

Your Complete Guide to Using Google Analytics with

Confidence and Control

Turn Your Analytics Into Answers
And Save Over $400 Today! 

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