Sales Jumpstart - My Data Driven

We have 12 action-packed lessons talking about how to generate leads and turn them into sales for your agency business.

Here is what we'll be covering inside of Sales Jumpstart.

Why being good at your craft is the third-most important thing for your business
How generating inbound leads is the best way to grow your first $1 Million on revenue, and why you don’t need to resort to cold-calling to get there.
Defining when a contact becomes a lead for your business, and the language you should use when referring to sales prospects
The eight places where you can go to find leads for your business right away
10 places where I generate 99% of my leads (and real-life examples of how leads turned into sales)

How to immediately recognize when leads are worth your time, and when you should pass on an opportunity
Why you should spend time qualifying each lead that comes in, before you invest time in pitching to win their business.
When is it OK to say NO to leads? And what you should offer as an alternative when deciding not to pursue the opportunity.
A dead-simple lead follow-up process that you can implement in just 5 minutes a day

Why outbound prospecting brings in leads that are much more targeted than inbound marketing
A comparison of the benefits and drawbacks of Outbound vs. Inbound leads
Our 5-step strategy for immediately getting started with outbound lead generation
How to evaluate the characteristics of your most profitable customers and find more of them through outbound marketing (and when to niche down)
The investments you should make in email prospecting systems (plus our most recommended software for outreach)
How to create your initial list of prospects, and why you should consider purchasing a list as well.
Outreach templates you can use for prospecting new clients

Watch Jeff critique the outreach emails he received from service providers over a 3-month period (and learn what you should absolutely NOT do in your outreach)
See the video strategy that has prospects in complete awe of your outreach
The 4 keys to make responding to your outreach a ‘no-brainer’ for prospects
My Give, Give, Give strategy that fuels every single great outreach campaign
Why you don’t want to be simply average with outreach, and why average outreach will not receive a response
8 specific reasons why most outreach emails suck, and how you can avoid them
How to build self-awareness into your outreach campaigns to generate higher quality leads

Healthy business metrics – the two metrics that immediately show that you have a healthy business
The 4 systems every agency needs to implement if they want to avoid cash flow issues
Lead capture mechanisms, and three places you can go to generate a list of hundreds of leads today
What we learned evaluating 10+ marketing automation systems, and a recommendation for you to get started right away
The 5 things to look for when selecting a sales database provider (and which is more important, features or integrations?)
An exclusive look at our revenue projection process, grading system, and how you can use this system to project your revenue for the next 12 months

An illustration of the sales process that every service business goes through, and tips for maximizing the value at every step of the process
Understanding the exact moment when a contact becomes a lead, and how to maximize the leads you generate
My 11-step process that I use to evaluate every sales prospect (Hint: if a lead doesn’t pass at least 10 of these tests, they are not a prospect)
The six qualities that go into a well-made proposal (and my #1 reality check for the health and sanity of your business)
Seven things you need to do if you want to close more deals

How to save yourself hundreds of hours a year by building a strong capabilities deck
A 9-point checklist for what you MUST include in your pitch deck
The right way to position your company and establish credibility (without being too flashy or underwhelming)
Two battle-tested strategies for making your clients exclaim “I WANT THAT!” during your pitch
Why your sales deck needs both depth and differentiation to succeed (and a simple framework for doing both)
My favorite trick for nailing every presentation, and it only takes one hour for a junior resource to pull together

Downloadable template that can be used to pitch ANY service (and a companion video showing you the exact steps you can take for your next pitch)
The right order to share your slides, and how to build a narrative that keeps the attention of your prospects for the entire pitch
What to include in your deck (and what to leave out) if you want to win the deal

The benefits and drawbacks of pitching your services in-person (and the percentage of pitches you can expect to deliver virtually)
12 things you need to do if you want win over the audience in your in-person pitch (and a checklist you can use before your next meeting)
An additional 13 considerations for making virtual pitches effective (and some of the biggest mistakes I made over the years)
How to answer the “why are you here?” question within the first 5 minutes of your pitch
Three things you should NEVER include in your pitch

See how a solid pitch deck holds up after 10 years (and why I only change 20% of the slides for any single pitch)
Get an insider perspective as I try to pitch you on my services… using a deck from 2007
Learn the four relationship qualities that matter more than the information inside of your pitch deck

The 9-step process you need to go through when creating an estimate (and a checklist to keep you on track)
10 more steps you must take to turn your estimate into an official proposal
Six vital resources you need to consult before sending any proposal

The difference between broke service professionals & those who get paid their due
How frequently you should follow-up with your prospects after sending over your contract
10 reasons why your prospects go cold (and a strategy for getting them to take action)
My strategy for closing a $100k/year deal with one simple email (and how that contract has generated over $700k in revenue to date)
Four strategies for organizing your sales follow-up strategy, and a simple system for keeping track of everything in 5 minutes a day