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I used the ideas from your course to identify my niche, hustle for meetings with key decision makers and eventually price a value driven proposal for a prospect who responded. After 3 face to face meetings and a long call, we signed a contract with a retainer which is 5x of what I used to charge and a nice setup fee.
To be honest, we just copied most of the strategies, and it helped us to create a foundation to become Estonias top AdWords agency in only 10 months. So, money well spent :)