No matter your current advertising skill level, learn how to utilize automation technologies, techniques, and strategies, so you can:

  • Optimize your campaigns and structure through well-defined targets, processes, and management overall
  • Achieve incremental gains to your current results by squeezing out more performance—reach an additional 20-100% increase if you are already advertising successfully
  • Amplify existing success for every level, from black-box mechanisms up to advanced solutions with Google Ads Scripts and 3rd party software
  • Reduce management time, build consistency and portability across your campaigns and accounts; gain a competitive advantage
  • Take your advertising to the next level; network and get inspired on our support call with community experts. Skip the unnecessary trial and error, doing only the things that work

Subject to our Refund Policy

Regular Price $999,  Save $500

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Complex subjects made easy - Love all of Jeffs courses. He’s good at explaining things and you need someone like that for a complex subject such as analytics. Would highly recommend it.


Data Driven has trained digital marketers in over 1,000 organizations, including:

To be a top-tier Google advertiser, you need to overcome two major limitations that get in the way of achieving great results; not enough time and insufficient budgets. The best way to get time back and maximize your budget? Implement the right automation techniques & technologies to make your ads work harder.

The average Google advertiser isn’t happy with their results (or they have a nagging feeling that there is more that can be done).

Yet, the most successful advertisers are investing millions of dollars a month into their advertising campaigns! That’s a big reason Google made $75 billion in revenue in Q4 of 2021 alone.

How is this possible? Well, the fundamentals of Google Ads success have been the same for the past several years. Here are the major advantages of advertising on the Google platform:

  • Google Ads provides advertisers with massive reach of prospective customers, if your target audience is online, it’s almost guaranteed they will be active on Google-owned advertising properties
  • With search ads, marketers can harness intent, perform specific targeting, and control costs directly within the Google Ads platform - there’s no middle-man involved
  • It's one of the few advertising platforms that allows you to bid only for the actions taken by your prospective customers, not just for impressions
  • Search advertisements show up in the right place at the right time, without interrupting prospects. They are visible at the exact moment when prospects are searching, selecting, trying to educate themselves, evaluating their alternatives, or making a purchase

With such a powerful and growing platform, businesses have more opportunities than ever for finding new customers. Yet there isn’t enough time in the day (or budget available) to take advantage of every opportunity available.

This is why the majority of top advertisers choose to implement some form of automation in their ads, allowing them to amplify their top results and gain a competitive edge over the competition.

Sounds perfect, right?

Well, it’s not always that easy. In fact, there are two major challenges advertisers face when it comes to automating Google Ads:

1. The definition of automation is unclear - and means something different to each of us.

For the sake of clarity, I define automation as the act of using technology to gain efficiencies in advertising. Whether saving time or money, a more efficient advertiser is generally a more profitable advertiser.  

2. Not every account is cut-out for automation and it's not a solution that works if you can’t first have success manually. 

Google Ads automation is an advanced technique to amplify the current success of your advertisements and level up your wins.

Once you have built a solid foundation of getting your fundamentals right and you are already achieving success manually managing accounts, you can graduate to automating aspects of your Google Ads account.

Automation helps make Google ads work harder for your business. Here are three scenarios for squeezing maximum value out of your automations:

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

— John Wanamaker (1838-1922)


Achieve the same number of conversions with less budget

  • Instead of lighting money on fire, automation can help you stretch your budget further by only spending money when it’s effective.
  • How great would it feel to know exactly which half of your budget was wasted, and use automation to make sure it never happens again?


Generate more conversions with the same budget

  • Eliminate waste by setting the right rules and KPIs for your accounts - if ads aren’t performing, turn them off automatically to save budget!
  • Chances are your ads account is leaking money with poorly performing keywords or overbidding. Weed out waste by focusing on one of the many automation-friendly elements of Google Ads.


Save time spent managing to lower costs and improve focus

  • No one can work more than 60 minutes an hour, but automation works even while you’re asleep.
  • Eliminate time spent on trivial, mindless tasks while empowering and inspiring your team to focus on things that matter most to your business.

How Do You Make Automation Work For Your Business?

It starts with knowing what can be automated, and how this works with your performance expectations. We provide you with an overview of the levels of automation you can implement in your account in our Google Ads Automation Workbook.

The most effective long-term solution for automating your ads is to scale up with cutting-edge technology and software.

That’s why we’ve teamed up with a leading Google Ads automation software provider, PPC Samurai, to host a workshop that focuses exclusively on saving you money long-term while also maximizing your revenue from ads.

Our workshop is about turning good to great, and great to greater.

If you find yourself lost when it comes to looking for how to be successful with Google Ads, this workshop is exactly what you need.

In our workshop, you will learn:

  • Why it’s easy to rise above your competition while getting better results through automation
  • The best way to supercharge your Google Ads account and campaigns by learning the exact focus areas to apply your automations
  • How to transform all your advertising pain points into growth opportunities
  • Next-level strategies for Google Ads automation that usually take hundreds of hours to get right
  • Techniques for transforming countless hours of frustration into productivity - with SOPs, account hygiene processes, and rules for weeding out waste
  • The best way to leverage your success through PPC Samurai, including an extended free software trial
  • How to access your pre-built automations in PPC Samurai, so you can hit the ground running with even more quick wins


Here's an overview of what we'll be covering:

  • Google Ads Strategy Overview
  • Google Ads Account Structures
  • Naming Conventions
  • Best Practice - SOP
  • Bid & Budget Management
  • Advanced Campaign Management
  • Negative Keyword Framework
  • Account Expansion

Here’s everything you’ll get when you purchase our Google Ads Automation Intensive Workshop

Live Google Ads Automation Intensive Workshop with PPC Samurai + Recordings

Companion Google Ads Automations for Every Skill Level Masterclass With 20-Page Fillable PDF Workbook 

Google Ads Automation Support Call with Jeff and the Data Driven Community Experts

PPC Samurai Extended Trial with Automations Loaded Into Your Account

Shaun Bond

Shaun is the founder and CEO of PPC Samurai.

He founded PPC Samurai when he realised that the automations he created for his own PPC agency were gaining interest amongst his peers and clients. The decision was made to switch focus from the agency to the adtech platform and so PPC Samurai was born.

With over a decade of experience managing Paid Search, he spends his time working with customers on implementing agency changing strategies and processes, to drive agency efficiency and improve campaign performance.

He’s also really into boats and deep-sea fishing – just don’t get him started… ;P


Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

"My mission is to make learning digital marketing easy and fun for you! "

Your Order Comes With A 60 Day Guarantee

When you order Google Ads Automation Intensive Workshop today, we are here to support your continued learning and career advancement. If within 60 days of purchase, you've watched all the course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then we'll happily work with you to get you the training you need or refund your purchase. See our complete refund policy.

Upgrade your order to an Insiders Membership AND you'll also get on-demand support from vetted analytics and advertising pros

In addition to ordering our Google Ads Automation Intensive Workshop, today, you also have the opportunity to join the Data Driven Insiders at an exclusive quarterly price.

As an Insider you’ll have the opportunity to participate in our monthly, live workshops and access to our entire back-catalog of skill training courses and resources. 

During each workshop, our hand-picked data-driven marketing innovators will show how they’re using the latest digital marketing technology. They’ll also answer any questions you have about advertising and website tracking.

NO MORE losing hours or days surfing forums and sifting through blog articles without finding the solution you need. As an Insider, you’ll get real-time answers and advice for all your analytics and advertising problems and questions.

And on top of all those benefits, when you upgrade to an Insiders membership…. You’ll get access to our entire catalog of resources that will improve every dimension of your marketing skills.

Ready to join the workshop?

Choose the option that’s right for you:

Google Ads Automation with PPC Samurai training


50% Discount, Save $500

One-Time Payment

  • Live Google Ads Automation Intensive Workshop with PPC Samurai - $999 Value
  • BONUS #1: Google Ads Automation Workbook - $49 Value
  • BONUS #2: PPC Samurai Extended Trial - $390 Value
  • BONUS #3: PPC Samurai Automations Loaded Into Your Account - Priceless
  • BONUS #4: Support Call with Jeff and the Data Driven Community Experts - $499 Value


Total Value: $1,937




Best Value


50% Discount, Save $1,000

Renews Every Year

  • Everything in Google Ads Automation Intensive Workshop - $1937 Value
  • Premier access to every monthly Insiders workshop as it releases - $2999 Value
  • Lifetime access to the complete Google Ads Automation Intensive Workshop recordings and accompanying resources - $499 Value
  • 1 year of membership to the Data Driven Insiders (Gold Level) - $1999 Value
  • On-Demand Expert Support and Guidance from DDU community experts - $4999 Value

access all our skill courses!

Total Value: $12,433


lifetime price guarantee. ON-DEMAND LEARNING. 


I can't nail it down to just one as these are going to have a great impact on my campaigns. Manual bidding for brand search, audience observations, advanced bidding set up for Ecommerce, running parallel campaigns with different strategy & structure of intent campaigns... 100% I always recommend your trainings as they are awesome!

Pam Curry
vibrant marketing

I learned so much from the workshop as well as validating some of my working theories. I'd have to say that my favorite learned thing was about the parallel campaign strategies. The concept was "mind-blowing" and I have already started exploring it with a handful of campaigns... Anybody, regardless of level, would benefit tremendously from going through this workshop.

Matthew Moore
Extension Team

As Google Ads search campaigns have evolved from keyword-based targeting to intent- and algorithmic-based targeting, this is the best content I've come across that explains how to understand and think about these changes, and implement new campaign strategies and structures to drive the best results in an increasingly automated (and less transparent) advertising environment.

Jason Marsh

I can set up multiple campaigns for the same target audience, for the same country with different bidding strategies. This was definitely an eye-opener for me… I would definitely recommend this course to colleagues.

Mario Tuta
stoic analytics

How soon can I access the Google Ads Automation Intensive Training recordings?

The training recordings and resources are all available immediately in your account once you've purchased them. 

Will I be able to join the Google Ads Automation Intensive Workshop at a later date?

Yes, but not at our early bird price. While we only plan on running this workshop once this year (in February/March 2022), recordings will be available for $999 on our website starting in March.

Right now is the only chance to get the Pre-Release discount you see today. After this pre-order opportunity is over, the cost of this program will double.

Also, if you're considering our Insiders membership... know that we are increasing the enrollment price for Insiders soon.

By joining Insiders today, you can lock in your membership price. As long as you keep your membership current, your member dues will never increase.

Is this program appropriate for beginners to Google Ads or new PPC advertisers?

No. If you are new to Google Ads, this course is not appropriate for you. We recommend you first start by taking our Google Ads Mastery course, which provides you with a complete overview of how the platform works and how to get the most out of your advertising.

What can I gain by upgrading my pre-order to an Insiders Membership?

Here's what you'll gain by choosing to join our Insiders package:

 - Invitations to our monthly Insiders Only Masterclasses and workshops, with access to every course and workshop we release in 2022 (we plan on releasing one per month, so that's up to 12 comprehensive training opportunities!)

- On-demand support from our vetted analytics and advertising pros

- Complete access to all our Google Marketing Platform training programs and resources, including: Google Analytics Mastery,  Google Ads Mastery, Google Tag Manager Mastery, Google Data Studio Mastery

- Complete access to our Facebook and Google Ads Bootcamps

- Complete access to our "For Insiders" specialty programs: FB Ads on a Budget, Starting From Zero, and The Linked Challenge

- 50+ Frameworks, Templates, and Checklists created by our team and guest experts. (This includes the proprietary process maps and action plans our guest experts share with us. These are the same assets they use to run their business and make millions for their clients).

Think about the Insiders advantage like this... it's like Netflix, if Netflix made you better at marketing, came with on-demand support, didn't waste your time or money, and provided you action plans you could use to shortcut your way to results. OK - never mind. The Insiders is nothing like Netflix.

It's more like a trusted source you can count on to make you a better, smarter, more capable, more informed marketer every single week of the year.