Discover how to use the secret ingredient That's hiding in plain sight (Data) to Create powerfully effective FB Ads Campaigns

Get started with FB Ads Mastery today, and:

  • Instead of letting Facebook chew through your budget... follow a profit-driven plan and that holds FB accountable to hitting your targets
  • Get ahead of your competition by learning all the ins and outs of the FB Ads platform
  • Harness the power of the Data Driven audience targeting system
  • Own a plug-and-play tracking set-up that trains FB with every ad click your drive... speeding up your path to positive returns!

Subject to our Refund Policy

Regular Price $999, Save $600

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Cannot say enough good things about your FB Mastery class. i'm finally understanding how to maximize this channel for my clients! THANK YOU!!!!


Data Driven has trained digital marketers in over 1,000 organizations, including:

Here's What You'll Find Inside

FB Ads Mastery...

A complete guide to profit-driven advertising on Facebook

An audience building system designed to reduce your ad spend and increase conversions

A step-by-step Playbook for executing proven Facebook Ads Strategies

A process for tracking your results and getting the most out every dollar your spend on Facebook Ads

6 Modules | 47 Lessons | 20 Exclusive Resources | 12 Hours of Content

Navigating Facebook Ads: Discover how to streamline and structure your Facebook Ads account

  • Dial-in your account settings from day-1
  • Understand audience targeting
  • Maintain control of your ad spend

How Facebook Ads Works: Managing your Facebook Ads account with skill and confidence

  • Follow the Data Driven account structure to simplify managing Facebook Ads
  • Get started with tracking and measuring your results by feeding the right data into Facebook
  • Identify the right ad placements and schedules to maximize your ad spend
  • Learn how to win the Facebook Ads Auction

Mastering Audience Targeting: It’s time to Master the Data Driven audience targeting system

  • Harness the force of the Data Driven audience targeting system
  • Create the “Six Audiences” every Facebook advertiser needs to succeed
  • Go deep on demographics, location, and interests
  • Discover audience research tactics and resources that give you a competitive advantage
  • Develop custom audiences, lookalikes, and customer lists
  • Use the Data Driven process to simplify tracking your results by audience segment

Getting Your Data Right: Budgeting, tracking, and bid optimization - Discover how to improve your Facebook Ads ROI

  • Use your data to train Facebook Ads so you can speed up your path to positive returns
  • Track and maximize the value of your audience engagements
  • Increase your reporting accuracy while holding Facebook accountable
  • Automate and simplify your advertising reports so the information you need is always in plain sight

Earning A Positive ROI From Facebook Ads: Discover the secrets to using data to maximize your Facebook Ads results

  • Measure your ROI accurately and find your profit maximization sweet spot
  • Decrease your ad costs by increasing your ad quality
  • Select bidding and campaign strategies that maximize your budget
  • Learn ad testing tactics that will dial-in your ad creative
  • Go beyond the newsfeed to expand your reach
  • Gain an edge with competitive research
  • Master the daily, weekly and monthly account tweaks that lead to compounding incremental gains

Cementing Your Data Driven Advertiser Status: It’s time to complete Data Driven Facebook Ads Mastery and claim your certificate of completion

  • Score your Facebook Ads knowledge with our end of course quiz
  • Complete and claim your Data Driven FB Ads Mastery certificate
  • Breakdown the Facebook Blueprint


GTM FB Ads Container

Upgrade the value of your advertising data in just a few clicks. This pre-built Google Tag Manager Container has everything you need to track your Facebook visitors, and immediately make your retargeting more effective.

Custom Conversion tracking, scroll tracking, video views, form submission tracking, advance matching... it's all included in our container, ready for you to use.

Building this resource on your own would take tens of hours, and potentially thousands of dollars.  But you DON'T have to incur that expense because we've done all the hard work for you.  The GTM FB Ads Container is yours when you join FB Ads Mastery!

VALUE: $299


Data Driven FB Ads Calculators

Calculate your profit-driven lead costs, budget, and ROI targets in minutes.

  • The Data Driven ROI
  • The FB Ads Budget Calculator
  • And the Data Driven FB Ads Profit Maximizer

Simply enter your business numbers into these calculators and you’ll have targets, projections, and profit calculations ASAP. These calculators will make it easy for you to focus on REAL targets, backed by your own data, so you don’t misspend your budget or get led down the wrong path by Facebook’s metrics.

VALUE: $500


Harness the power of the Data Driven System for getting impressive results from Facebook Ads.

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A kick-ass course on managing FB ads that takes a serious methodical and data-driven approach... Also heaps of the data tracking stuff in the later modules you simply won't find in the other FB ads courses.

Matt TreacEy

About The Instructor

Jeff Sauer

Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 19,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

"My mission is to make learning digital marketing easy and fun for you! "

FB ADS mastery

Your Complete Guide to Advertising on Facebook with Confidence and Control

Get Results From Facebook Ads Faster And Save $600 Today!

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